Everybody loves Easter eggs, but Taylor Swift's fans have a special connection to them. The singer-songwriter has been including these sly references and hints in her album liners, her award show appearances, her social media posts, her clothing, and most importantly in her music videos since her eponymous debut album, and Swifties just can't get enough.
Swift has become so adept at inserting these Easter eggs in her videos that she now plans them almost three years in advance, which is astounding and very enjoyable for her fans to point out and recognize when they watch her songs. The exact total count of these hints is unimaginable, but some of them were particularly loved by fans.
Taylor's newest track from the Vault, "I Bet You Think About Me" is chock full of Easter eggs, but the towering wedding cake in the video is a glorious collection of references for fans to decipher.
The top of the cake has a bunch of numbers iced on it, the most important one being 13 which is Taylor's lucky number. The middle of the cake has icing of two Red (Taylor's Version) rings on it — one from the current era which she has been wearing, and an older one that she wore when Red was first released in 2012, which she supposedly gifted to Olivia Rodrigo. The bottom tier of the cake has birds on it that resemble one of two creatures: the seagulls that she wore in the 1989 album cover, or the bird species known as swifts. The red velvet cake also resembles a certain bloody cake that Taylor stabbed in the music video of "Blank Space."
Taylor's version of "All Too Well" is definitely better than the original, and the short film that came with the 10-minute version revealed more details regarding the song's inspirations. The whole film, which starred Stranger Things' Sadie Sink and Dylan O'Brien, had references to her scarf, the age difference between her and Jake Gyllenhaal (which reflected in the actor's ages too), and her entire album.
The most eagle-eyed fans noticed that the car that featured in the teaser of the film, and then being driven by Him and Her in the movie, was a Mercedes-Benz S-Class from the year 1989, a clear allusion to her Grammy-winning album. Could it be her next rerecording?
When Taylor Swift released reputation, one of her naughtiest albums, she had been out of the limelight for years and returned with a bang and a new beau. She had a boyfriend named Joe Alwyn who had supported her endlessly, and his name was plastered in several places in the edgy "...Ready For It?" video.
The name Joseph was seen spray-painted on shutter doors on sets and seen spelled out in Chinese on a yellow and red lit-up board. His birth year, 1991, was also found scrawled next to Swift's own 1989 birthdate as well.
This banger from 1989 had a beautiful music video to match it, showing a bedraggled Swift running through forests, wastelands, chilly Tundras, and reaching the edges of cliffs ready to swallow you whole.
It is largely speculated that the song was about her ex Harry Styles and a road accident that the two had while they were dating, which is compared to the origins a troubled relationship. The two wore matching paper plane necklaces at the time, and there's a shot in the video where she's seen ripping off a necklace and throwing it off a mountain, which is a reference to the plane necklace.
The world was shocked when Taylor dropped evermore right after the melodic masterpiece that folklore was. Fans were still processing the latter when the singer announced the new album and the music video which would accompany the lead single "Willow."
"Willow" was a clear continuation of "Cardigan," beginning where the first song left off, except now instead of glowing lights, Swift had a gold string in her hands which led her back into the piano. The string was a very pointed reference to the song "Invisible String" on folklore, which led her to the shining golden love of a soulmate, which was the exact same thing that happened in the "Willow" music video.
Lover was the very opposite of the dark and grungy reputation, replete with butterflies, flowers, cotton candy clouds, fluffy kittens, and iridescent dreamlands which fans got a first-hand view of in the music video for "ME!"
References were made to "The Chicks," previous lyrics from 1989, and more, but the most enticing Easter eggs were the name of the album and the next single which were hidden in the video. A neon sign spelling out Lover was seen floating in the sky which was an easy one, but the first interaction between Swift and Urie is an argument in French, where he tells her "You need to calm down," thus giving away the next single's name.
One of Taylor's most played songs on movies and TV, this track has a music video that is not only lyrically impressive but also packed with biographical detail. It's hard to pick which one is the best, so it's only fair to crown all of them as the best. The beginning sees a graveyard with a headstone for "Nils Sjöberg," which is a songwriting alias she has used with Calvin Harris in the past.
Her jewel-filled bathtub has a single dollar bill, alluding to her landmark sexual assault case where she sued for a historic one dollar. The video pokes fun at her controversial girl squad by showing them in a factory of supermodel robots which she runs and mocks the "I heart TS" tank top that Tom Hiddleston wore to one of her parties. The Easter egg that wins is her usage of snakes through the video, which was the emoji she had been spammed with when Kim Kardashian lied about a call they had. The list goes on but this video was the Holy Grail of Easter eggs.
Over the years, Swift's hints have become a lot more personal and closer to her heart, especially with the release of folklore. The beginning of the video for "Cardigan" sees a sepia-toned photo of a dapper man, who is most likely her grandfather Archie D. Swift Jr., who served in the US Marine Corps.
This is a significant Easter egg since folklore includes a track called "Epiphany" where she writes about the horrors of war that her grandfather saw, and then compares them to what the fight against COVID-19 has been since the past two years.
"The Man" was an iconic video, where fans got to see their favorite singing idol get dressed like a man and walk around acting the way some men behave with entitlement and privilege. She released this song at a time when her fight for her masters had started against Scooter Braun, so it only made sense that she would make a big reference to it in the video.
As "Taylor the Man" urinates on a wall, fans get to see the graffiti on it: all of her album titles which she does not own, with a sign saying that if found, they should be returned to Swift. The most notable sign is that of a scooter with a big red "No Entry" cross on it.
This is a comparatively lesser-known and lesser-noticed Easter egg in her videos, but about halfway through the "Delicate" video, Swift is seen dancing in front of Hotel Delicat's reception, and behind her is a giant, tropical-looking mural, which was very much at odds with the reputation aesthetic.
With her penchant for planning Easter eggs years in advance, this mural looks like a foreshadowing of Lover — the middle of the mural features an archer (which could be referencing the track from Lover and also her star sign Sagittarius), and flamingoes, which look like snakes and lots of palm trees around.
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