Fortnite has partnered with the NFL to bring newly redesigned football outfits to the in-game item shop. The world-renowned battle royale is no stranger to crossovers. Fortnite has partnered with IPs like Star Wars and DC Comics, and is currently nearing the end of a whole season of content focused around the Marvel multiverse.
The NFL, meanwhile, has been getting more involved with the video game landscape than ever before. This year saw the release of Madden NFL 21, the latest iteration in EA's annual series of football simulators. Unfortunately for both EA and the NFL, who officially licenses the franchise, Madden 21 is widely considered a disappointment. Fans despise the game for changing little to nothing from last year's iteration, and for introducing a host of new bugs which have disrupted the experience in a major way. This widespread negative press hasn't stopped the NFL from using Madden 21 to host 2021's Pro Bowl, which was forced to go digital thanks to the COVID-19 pandemic.
And that's not the only major video game tie-in that the NFL is pursuing. As announced on the NFL Communications website, the league is renewing an earlier partnership with Fortnite. Epic Games is launching a new batch of football themed skins to join the in-game Gridiron Gang, with a sleeker and more aerodynamic look than previous outfits. The new outfits also give players some customization options, including the ability to switch out logos and rep whatever team they want. Epic likely took inspiration from a previous special costume set that let players customize the logo on their very own superhero outfits. Players can also customize their jersey number and toggle special helmet visors. An image of the new outfits, with said visors equipped, was revealed on Twitter by user iFireMonkey. Check it out below.
One can't imagine there's a whole lot of overlap between fans of Fortnite and fans of the NFL, but that doesn't mean there aren't any. And it's hardly the most striking crossover Fortnite has taken on. The game makes a lot of money off its crossovers and cross-promotions, and it shows no sign of slowing down. There are even hints that it might cross over with Super Smash Bros in the near future, but there's not much to go off of on that front but rumors.
Fortnite is one of the most universally successful games in modern history. This partnership with the NFL should give football-enthused fans of the battle royale a whole new reason to dive into the cartoonish shooter. The level of customization offered by these new uniforms is a pretty great bonus as well. All told, it's a good time to be a fan of both the NFL and Fortnite.
Source: NFL Communications, iFireMonkey
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